Marketing Automation Lead - CGO

Asahi Europe & International is a premium scale brewery group headquartered in Prague with operations spanning Czech, Slovakia, Poland, Romania, Hungary, Netherlands, Italy, UK and with exports to over 90 countries. With over 128 years of history, our portfolio includes premium local and international brands including Pilsner Urquell, Tyskie, Dreher, Kozel, Peroni, Grolsch and Japan’s most well-known beer Asahi Super Dry. With 15 world class breweries and around 10,000 people, we leverage our scale, our heritage, our brands as well as the capability and passion of our people to accelerate growth and the development of the category both locally and abroad. 

Functional Overview:

In the commercial domain, AEI is committed to innovation, efficiency, and customer-centricity. Our Growth Office organization is at the forefront of driving transformative projects and strategic initiatives to optimize operations, implement new technologies, and foster revenue growth. 

Asahi Live is the first cross-market commercial European project and has been successfully implemented in 8 markets. Asahi Live is a new way of engaging our customers with self-service capabilities. The relationship between our customers and our salesforce will evolve to drive new business opportunities. AEI aims to achieve several strategic objectives through the implementation of Asahi Live: 

1. Building Stronger/Meaningful and Long term Connections: By fostering direct connections with point of sales and wholesalers 

2. Driving Revenue Growth: Leveraging the portal to increase sales and expand potential future revenue streams 

3. Improving Cost-to-Serve: Enhancing efficiency and reducing operational costs. 

4. Empowering Salesforce: Providing tools, resources and competencies to empower the salesforce for better performance. 

Marketing Automation Management 

Own and manage the marketing automation capability, executed through the customer insight tool, ensuring a harmonized yet flexible solution for all participating countries to drive revenue/sales and customer retention. 

The profile will have to: 

• Design, build, and deploy multi-channel customer journeys (email, SMS, push notifications, in-app messages, etc.) within Microsoft Dynamics 365 Customer Insights (Journeys). 

• Configure real-time and scheduled triggers based on customer behaviours, segments, and lifecycle stages 

• Collaborate with local market marketing, sales, and data teams to define journey objectives, audience criteria, and success metrics (impact on sales). 

• Use Customer Insights – Data to analyse audience segments, unify profiles, and identify opportunities for personalization 

• Set up notification templates, including dynamic content, personalization tokens, and A/B testing. 

• Monitor campaign performance and provide actionable insights  

• Continuously test and optimize journeys to improve engagement and conversion metrics 

Customer Feedback  

• Manage the NPS (Net Promoter Score) capability across all countries to enable consistent collection of customer satisfaction feedback with harmonized parameters  

• Collaborate with local teams to analyse results and identify actionable insights. 

• Recommend new or improved capabilities on NPS data and customer feedback trend to be added to Asahi live road map 

• Bachelor’s or master’s degree in business, Marketing, Information Systems, or related field. 

• 3–5 years of experience in capability development, digital transformation, or product/service design, preferably in a B2B environment. 

• Experience working in an international context with cross-functional teams. 

• Excellent stakeholder management and communication abilities. 

• Fluent in English; other languages are a plus (preferably CZ).  

• Analytical mindset 

• Knowledge of agile methodologies and experience working with product owners and development teams. 

Preferred Qualifications: 

• Experience with CRM, Microsoft Dynamics 365 Customer Insights (Journeys) and customer feedback platforms 

• Strong understanding of customer segmentation, marketing automation, and CRM data structures (Dataverse Tables) 

• Experience in creating multi-step, event-triggered customer journeys. 

• Knowledge of email marketing best practices and notification channel configuration. 

Please note this is a temporary contract for the remainder of 2026.