REGIONAL EU AND REGULATORY MANAGER

Position Overview & Purpose: 

The purpose of the role is to ensure AEI's advocacy and compliance readiness on regulation at EU and international level, ensuring the organisation is fully prepared for current and emerging requirements through effective monitoring, assessment, communication and implementation of regulatory changes across the business. Reporting to the Regional PA/Alcohol Lead, the Regulatory Manager is the Hub's subject-matter expert on regulation — providing policy intelligence, leading regulatory impact assessments, and developing advocacy positions and implementation roadmaps. By building strategic relationships primarilywith EU-level decision-makers and industry bodies, and by coordinating cross-functional compliance projects, maintaining regulatory monitoring and early warning systems, this role ensures AEI stays ahead of regulatory change and protects its business interests. The Regulatory Manager also provides advice to business on trends and opportunities arising from the evolving political and regulatory environment.

What you will deliver (Key Deliverables & Responsibilities):

• Lead policy monitoring and intelligence on EU and international regulations, providing timely, actionable insights and operating an early-warning system and compliance requirements for regulatory risks across AEI.
• Develop advocacy strategy, priorities, and positions for EU and international level regulation, preparing relevant assets and coordinating with markets when local involvement is needed.
• Manage regulatory impact assessments at AEI level, including input from other functions, quantifying risks and opportunities, and cascading outputs and recommended actions to markets and cross-functional teams.
• Build and develop strategic relationships with key EU and international decision-makers, and relevant business organisations to advance AEI's regulatory interests.
• Represent AEI in The Brewers of Europe and other relevant industry associations and NGOs, ensuring AEI's voice is heard and its leadership position is strengthened where it serves strategic goals.
• Develop strategy, roadmaps, and implementation plans for regulations, ensuring cross-functional coordination and on-time delivery of compliance milestones.
• Manage  cross-functional teams in developing AEI's strategic approach to specific legislative challenges and developing appropriate implementation plans and compliance responses ensuring alignment between regulatory, commercial, and operational priorities.
• Provide expert advice and insights to the business on trends, risks, and opportunities arising from changes in the political and regulatory environment.
• Develop tactics for the engagement of local stakeholders on regulation, supporting markets in building local advocacy capability.

Experience & Qualification Requirements:

Years of Experience in Expertise:

• A minimum of 7 years of experience in Public Affairs, Regulatory Affairs, or Government Relations, with at least 3 years focused on EU-level regulation.

Critical Experience in Expertise:

• Proven experience developing and executing regulatory advocacy strategies at EU level.
• Strong knowledge of EU related policies and directives  
• Hands-on experience conducting regulatory impact assessments and translating regulation into business action.
• Previous experience representing organisations in EU-level or market EU-related industry associations and working groups.
• Experience leading cross-functional compliance or regulatory implementation projects.
• Strong understanding of how EU legislation impacts regional and local business operations.
• Fluency in English is essential

Education:

• MA/BA in Political Science, International Relations, Public Policy, Environmental Policy, Law, or Economics.

Experience:

• Working in multinational environment/matrix organization. Industry background in FMCG or other highly regulated industries.

Please note: this role can be located in any of our European market locations: Czech Republic, Italy,  The Netherlands, Hungary, Poland, Romania

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.