Company overview

Asahi Europe & International is a premium scale brewery group headquartered in Prague with operations spanning Czech, Slovakia, Poland, Romania, Hungary, Netherlands, Italy, UK and with exports to over 90 countries. With over a 128 years of history, our portfolio includes premium local and international brands including Pilsner Urquell, Tyskie, Dreher, Kozel, Peroni, Grolsch and Japan’s most well-known beer Asahi Super Dry. With 15 world class breweries and around 10,000 people, we leverage our scale, our heritage, our brands as well as the capability and passion of our people to accelerate growth and the development of the category both locally and abroad.

Functional overview

Based in London, the Global Assistant Brand Manager works closely with the Global Senior Brand Manager to support the delivery and execution of the Peroni Nastro Azzurro global brand agenda. Acting as a key connector across the Global PNA team, they help translate strategy into action through the effective management of always-on social media, influencer programmes, internal communications and brand operations.

The role is responsible for ensuring markets have access to the latest tools, assets and communications needed to bring the brand to life consistently and effectively. They will own the day-to-day management of the brand's social and influencer ecosystem, internal communications channels and digital platforms, whilst supporting the delivery of global campaigns and initiatives across Equity, Partnerships, Innovation and Activation workstreams. This extends to the BTL and On-Trade deliverables of point-of-sale materials and hardware items.

Working closely with the in-house agency and local market teams, the Global Assistant Brand Manager will drive operational excellence, agency coordination and stakeholder engagement to ensure the successful deployment of global brand activities.

Main purpose of the job

The Global Brand Team aims to spread the message of our brands worldwide to make them famous and support the long-term success of the brands. It is responsible for developing and producing world-class marketing and trade marketing assets through cross-functional and cross-markets collaboration to maximize synergies.

Accountabilities and deliverables

• Support the Global Senior Brand Manager in the execution of the Peroni Nastro Azzurro global brand strategy through the development and deployment of social, communications and brand assets across markets. Supporting the roll out of Point-of-sale material and On-trade channel roll out
• 2. Lead the day-to-day management of the global always-on social media programme, coordinating content planning, approvals, publishing and reporting whilst ensuring consistency with the broader brand platform.
• Manage the global influencer programme, working closely with agency partners to coordinate content creation, approvals, campaign delivery and performance tracking.
• Act as the internal communications advocate for the Global PNA team, leading the creation and distribution of monthly market newsletters, updates and internal communications that drive engagement and knowledge sharing across the network.
• Own the management and governance of the PNA Brand Hub, ensuring all Equity, Activation, Partnership and Innovation assets are uploaded, maintained and easily accessible to market teams.
• Manage day-to-day relationships with the in-house agency team, coordinating briefs, timelines, approvals and delivery to ensure projects are executed to a high standard and on time.

Qualification criteria

• Brand marketing experience (2+y), ideally with a focus on brand communications.
• Experience working on asset development and execution, managing agencies involved in the projects, ensuring delivery.
• Development of brand toolkits, customer sell-in and internal brand advocacy
• Strong project management skills
• Proficiency in English; other regional relevant language skills are advantageous.
• Excellent influencing skills.
• Strategic thinking capabilities, with a hands-on, can-do mentality
• Ability to build and maintain effective and efficient co-operation and relations with various parties in multinational environment
• Experience managing social media, digital content or influencer marketing programmes.
• Drive and proactive approach.

Key Competencies

• Social media and content management: consumer and digital awareness in today’s landscape
• Strong project leadership skills with exceptional attention to detail and focus on project delivery in full
• Cross functional engagement:  Proven ability to work across Commercial, Supply Chain, Finance, HR, Corporate Affairs.  Can establish trust through building strong personal relationships and credibility than enable a deep influence across the business.
• Brand development skills: Proven examples of brand building fundamentals – understanding Positioning, Creative Platforms and consumer facing executions that drive results.
• Foresight: Ability to see beyond today and, more often than not, correctly identify relevant consumer trends and translate to business opportunity and cross-market opportunities.

Key behaviours – aligned to our company values

• BOLD: We make our priorities clear. The only risk is not taking risk. Understands and is comfortable with qualified risk and uncertainty. Inspires others to think big and reach places of discomfort. Wants to make an impact.
• CURIOUS: We focus on real people.  Always wants to understand “why?”. Never satisfied with the current answers and feels constrained if thinking continues unchanged.
• COMMITTED: We create iconic brands. Devoted to marketing excellence and building the strongest brand platforms. Never satisfied with OK. Marketing is a source of pride.
• EMPOWERING: We aim higher. Inspires does not dictate. Sets expectations on delivery and execution that marketing juniors strive to achieve passionately
• CO-OPERATIVE: We succeed together. Enjoys the marketing community and the challenge of the group. Encourages open communication and direct and constructive debate.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.