SENIOR BRAND MANAGER PNA

Global Senior Brand Manager – Peroni Nastro Azzurro

Location: UK
Type: Full-time

About Us

Asahi Europe & International is a premium scale brewery group headquartered in Prague with operations spanning Czech, Slovakia, Poland, Romania, Hungary, Netherlands, Italy, UK and with exports to over 90 countries.

With over 128 years of history, our portfolio includes premium local and international brands including Pilsner Urquell, Tyskie, Dreher, Kozel, Peroni, Grolsch and Japan’s most well-known beer Asahi Super Dry.

With 15 world class breweries and around 10,000 people, we leverage our scale, our heritage, our brands as well as the capability and passion of our people to accelerate growth and the development of the category both locally and abroad.

Functional Overview

Based in London and reporting to the Global Marketing Manager, the Global Senior Brand Manager - PNA will support the development of our brand and commercial strategy and net revenue management strategy, as well as leading the growth strategies and annual plan process in partnership with emerging and nascent markets globally. In short, this marketer will support the development and adoption of the global Peroni Nastro Azzurro commercial strategy across all our categories and sales channels, turning our long-term strategy into practical commercial plans for execution.

We are looking for a marketer with a broad range of skills from category experience, to brand experience, to production experience, through to trade execution and commercial P&L understanding. The ideal candidate will possess a growth mindset, be analytical and solution-focused in their approach, possess a natural flair for being proactive and are comfortable in challenging the status-quo with out-of-the-box and critical creative thinking. We encourage candidates to apply who have a high degree of empathy, knowledge of international markets, cultures and nuances, and someone who has an unwavering market/customer-mindset.

The final key responsibility is ownership of emerging markets, being a key business partner in the early stages of the brand’s growth.

Main Purpose of the Role

The Global Brand Team aims to spread the message of our brands worldwide to make them famous and support the long-term success of the brands. We are responsible for developing and producing world-class marketing and trade marketing assets through cross-functional and cross-markets collaboration to maximize synergies.

Accountabilities & Deliverables

• Manage the development and growth of the brand to deliver commercial and strategic value in an international environment. Ensure consistency and success in markets.
• Build strong relationships with stakeholders across the business. Understand local differences and support markets to manage the brand effectively through capability building and knowledge sharing and providing relevant brand assets to use.
• Maintain a proactive and integrated commercial approach with lead markets, which will include development and sign off local market portfolio strategy, business plans, route to market and organizational design and brand performance tracking.
• Develop effective commercial strategy in partnership with agencies, markets and internal business partners to deliver category growth for the brand, customers and consumers.
• Support and implement service level agreements (SLAs) with all Partner markets which define accountabilities for all relevant inputs and outputs. Based on the SLAs deliver high quality communication assets (including as relevant ATL, BTL, sponsorship platforms, PR, events) in partnership with lead markets.

What We’re Looking For

• 6+ years of professional experience, preferably in a FMCG/consumer goods organization.
• International experience required (not necessarily work related)
• Proficiency in English a must, Italian a benefit but not mandatory
• Strong analytical skills and ability to analyse large sets of data while drawing key summary insights & recommendations (essential)
• A good knowledge / understanding of retail channels & merchandising experience
• A good understanding of FMCG brand P&L + value chains
• Experience with data sets from providers (such as) Nielsen / Circana / Kantar / Dunnhumby.
• Should have a generalist marketing background with a strong commercial focus.
• Innovation experience is a plus.

Why Join Us?

At Asahi Europe & International, you’ll play a key role in shaping how supply planning is executed across a complex, multi-country organization. You’ll work at the intersection of strategy, analytics, and operations—driving tangible improvements in service, efficiency, and decision-making.

This is a great opportunity to influence regional standards, build future-ready planning capabilities, and make a real impact on how one of the world’s leading brewing groups operates.

Diversity & Inclusion Statement

We are committed to creating an inclusive environment where everyone can thrive. At Asahi Europe & International, we believe you can Shine As You Are — and we celebrate the individuality that makes our teams stronger.