Account Development Manager - FTC
Account Development Manager - FTC
Key Purposes
To develop and maintain relationships with key contacts within Greene King and Stonegate Leased and Tenanted businesses, developing joint business plans with outlets ensuring new business and maintaining existing business. New business opportunities through excellent territory knowledge are identified and growth via new distribution points is delivered in line with the Company’s objectives.
Key Accountabilities
The Account Development Manager is responsible for the following key outputs and accountabilities:
- Responsible for managing key sites to ensure retention and organic growth is delivered to meet KPIs, through regular visits and development of joint business plans at outlet level
- Creation of a territory file to define regional quarterly and annual plans
- Creating strong relationships with area managers
- Maintain the account data base for Greene King and Stonegate within our CRM system, producing regular reports for National Account Controller & Director Of Sales
- Identifying new business opportunities through excellent customer knowledge and industry networking, using own initiative to deliver new draught installations for our key brands by working with the Stonegate SNAM and Greene King NAM.
- Build strong relationships with Stonegate and Greene King, developing customer activity plans in line with the channel requirements in conjunction with National Account team
- Work closely with the field sales team to ensure appropriate activations are delivered in line with agreed joint business plans
- Assisting with the training & development of the field sales team to ensure brands are developed in line with our brand policy
- Ensure best practice and cost effectiveness by tailoring a channel activity program to individual retailer needs
- Monitor and evaluate activity and share best practice within the Field Sales and wider Asahi UK account team
- Key weekly activities (80% account management/20% new business):
- Retaining exiting business with a minimum of 50 calls per month
- Working with Greene King and Stonegate partners to unlock organic growth nationally.
- The job involves extensive travel nationally, as well as to the Head Office in Woking and other central meeting points.
- There will be some evening and weekend working involved
Experience Required
- Proven sales record within major FMCG or drinks company
- Demonstrates strong account management experience
- Able to demonstrate a track record of delivering and managing a number of key projects simultaneously
- Structured selling skills demonstrated, and can adapt these to a premium environment
- Can demonstrate an understanding of brand plans at Point of Purchase
- Highly self-motivated, with the ability to work on their own
- Is accountable for achieving results and takes responsibility for ones mistakes
- Ability to present and communicate to a high standard
Key attributes of the successful person
- Having worked with Premium brands can articulate the benefits of the “Premium” sector.
- Understands the value of building a portfolio.
- Understands the whole concept of the right product for the right outlet/consumer.
- Can build mutually beneficial business planning (JBP’s) i.e. need to understand what the customer wants to achieve then tailor to both his and our needs.
- Able to show initiative with a balanced approach.
- Self starter, able to manage own callage file.
- If the candidate is looking to progress then the expectation would be to do this they may need to relocate.
- Have a good understanding of their current product and can articulate where it sits within its mark.
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.