Brand Manager (12 Month FTC)

Brand Manager – Peroni Nastro Azzurro (12 months FTC)

Since its UK debut in 2005, Peroni Nastro Azzurro has been a pioneer in the beer category as the original super premium lager, and always worth more. Fast forward to today — it is one of the UK’s biggest and most valuable beer brands, with bold ambitions. Our non-alcoholic star, Peroni Nastro Azzurro 0.0%, is already the UK’s #2 non-alcoholic beer, and our new 0.0% Flavours already have the fastest ROS in the category after only 6 months — but we’re not stopping there.

We’re on the hunt for an exceptional Brand Manager to help write our next growth story and take Peroni Nastro Azzurro to even greater heights.

The Opportunity

Working closely with the Brand Director, you’ll drive the growth of Peroni Nastro Azzurro 0.0% in the UK market — including leading the UK activation of our exciting global Scuderia Ferrari F1 partnership. You’ll also play a key role in delivering big social and culture ambitions for Peroni Nastro Azzurro, ensuring our brand stays top-of-mind and top-of-glass for drinkers nationwide.

What You’ll Be Doing

• Shape and deliver annual brand plans for Peroni Nastro Azzurro 0.0%
• Take the wheel on the UK activation of our Global Scuderia Ferrari F1 partnership — creating fame, driving engagement, and winning hearts (and tastebuds)
• Be the Brand lead for the total Peroni Nastro Azzurro family social plan, collaborating with the Comms and Global teams to land impactful campaigns
• Help to shape the total brand Culture and Partnerships plan, to drive brand relevance particularly for a new generation of lager drinkers
• Continue to grow our new products and formats — bringing brilliant ideas to life across multiple channels
• Partner with Sales and Trade Marketing teams to drive performance across the market, with particular focus on On Trade as channel champion
• Own and optimise budgets to deliver maximum impact and ROI

What You’ll Bring

• Proven experience in brand management within an international FMCG business
• A deep understanding of best-practice marketing principles and consumer-first thinking
• A track record of delivering standout campaigns across media, social, partnerships, and live experiences
• Budget management know-how, and solid commercial acumen with P&L understanding
• Premium drinks experience is a bonus — but a passion for building brands is essential!

Why Join Us?

This is more than a job. It’s a chance to shape one of the UK’s most iconic beer brands, work alongside passionate people, and create moments that matter. If you’re a creative, commercially savvy brand builder ready to accelerate your career, this is your sign.

Whilst this role covers a fixed term, the timings allow for a full year of planning, activation and evaluation; providing end to end ownership of the brand and projects for that period.

Ready to craft your legacy with Peroni Nastro Azzurro? Apply now and be part of our next chapter.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.