Brand Manager - Peroni Nastro Azzurro 0%

Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk

Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com

Brand Manager – Peroni Nastro Azzurro 0%

Since its UK debut in 2005, Peroni Nastro Azzurro has redefined what it means to enjoy a premium lager. Fast forward to today — we’re one of the UK’s biggest and most valuable beer brands, with our boldest chapter yet still to come. Our non-alcoholic star, Peroni Nastro Azzurro 0.0%, is already the UK’s #2 non-alcoholic beer — but we’re not stopping there.

Following an internal promotion we’re on the hunt for an exceptional Brand Manager to help write our next growth story and take Peroni Nastro Azzurro to even greater heights

The Opportunity

Working closely with the Brand Director, you’ll drive the growth of Peroni Nastro Azzurro 0.0% in the UK market — including leading the UK activation of our exciting global Scuderia Ferrari F1 partnership. You’ll also play a key role in delivering the big ambitions for Peroni Nastro Azzurro, ensuring our brand stays top-of-mind and top-of-glass for drinkers nationwide.

What You’ll Be Doing

• Shape and deliver annual brand plans for Peroni Nastro Azzurro 0.0%
• Take the wheel on the UK roll-out of our Global Scuderia Ferrari F1 partnership — creating fame, driving engagement, and winning hearts (and tastebuds)
• Be the UK lead for our Global Brand Ambassador content, collaborating with local and global teams to land impactful campaigns
• Launch and activate new products and formats — bringing brilliant ideas to life across multiple channels
• Partner with Sales and Trade Marketing teams to drive performance across On & Off Trade
• Own and optimise budgets to deliver maximum impact and ROI

What You’ll Bring

• Proven experience in brand management within an international FMCG business
• A deep understanding of best-practice marketing principles and consumer-first thinking
• A track record of delivering standout campaigns across media, social, partnerships, and live experiences
• Budget management know-how, and solid commercial acumen with P&L understanding
• Premium drinks experience is a bonus — but a passion for building brands is essential!

Why Join Us?

This is more than a job. It’s a chance to shape one of the UK’s most iconic beer brands, work alongside passionate people, and create moments that matter. If you’re a creative, commercially savvy brand builder ready to accelerate your career, this is your sign.

Ready to craft your legacy with Peroni Nastro Azzurro? Apply now and be part of our next chapter.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.