Category Manager

Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk

Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com

Category Manager - Off-trade
 
We’re looking for a dynamic Off-trade Category Manager to play a pivotal role in shaping the future of our category across the Convenience and Cash & Carry channel. This is a chance to make a real impact by driving insight, influence, and growth—ensuring that our portfolio of much-loved beers reaches more customers, more often, in more places.
 
What makes this opportunity truly exciting is the combination of our brands, our people, and our category. You’ll be joining a business with some of the strongest and fastest-growing names in the market, working within a passionate and expanding team. Add to that the dynamism of the beer and cider category—fast-moving, highly competitive, and constantly evolving—and you’ll find yourself in a role where no two days are the same and the scope to make an impact is huge.
 
As part of the AUK Category team, you’ll be the voice of the customer and the champion of our brands. You’ll create compelling stories built on facts and data, to unlock opportunities that are both commercially sound and mutually sustainable. 
 
This is not just about managing numbers—it’s about shaping the future of how our brands appear on shelves, influencing buying decisions, and driving category thinking that benefits everyone involved. You’ll be directly responsible for several high-priority accounts, while also supporting the wider customer base with analysis, collaboration, and forward-looking insight. Alongside day-to-day customer work, you’ll play a key role in delivering strategic initiatives and driving the annual planning process.
 
Success in this role comes down to influence, insight, and impact. You’ll nurture strong commercial relationships, guiding buyers toward fixture development that supports both their growth and our brand ambitions. You’ll use your objectivity and impartiality to embed our category strategy with credibility, while bringing fresh, innovative solutions to the table that enhance availability and profitability. From leading customer range reviews to advising on annual channel plans, you’ll ensure our brands take every opportunity to grow.
 
To thrive, you’ll bring proven FMCG experience, ideally with exposure to category management. You’ll be highly skilled in Excel and PowerPoint, adept at handling complex datasets, and familiar with market data sources such as Nielsen, IRI, Kantar, or dunnhumby. Just as importantly, you’ll be a confident communicator, at ease presenting to senior stakeholders both inside and outside the business.
 
The right person will have the ability to cut through data complexity and turn it into compelling customer stories. You’ll know how to balance autonomy with collaboration, prioritise effectively, and deliver results with tenacity and commitment. Above all, you’ll bring genuine passion for the category, with the curiosity and drive to make an impact.
 
This is your chance to join a growing team, represent outstanding brands, and shape the future of a category that never stands still. If you thrive on influence, storytelling, and insight, you’ll find this role as rewarding as it is challenging

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.