Regional Account Manager, New Business - London

Regional Account Manager, New Business - London

Position Overview & Purpose: 

The Regional Account Manager is responsible for delivering profitable growth through the identification, development and conversion of new business opportunities within a defined region.

Working closely with customers, wholesale partners and internal stakeholders, the role builds strong commercial relationships, develops compelling customer propositions and secures mutually beneficial agreements. Through effective use of data, insight and commercial acumen, the Regional Account Manager prioritises opportunities, manages a healthy pipeline and consistently delivers against business objectives whilst supporting Asahi UK's premium brand ambitions.

What you will deliver (Key Deliverables & Responsibilities):

• Identify, develop and convert new business opportunities, building a strong pipeline to deliver sustainable growth and agreed distribution, volume, value and profitability targets.
• Build effective relationships with customers, partners and key stakeholders, understanding their objectives and developing compelling customer-focused solutions.
• Represent and grow the Asahi UK portfolio by delivering persuasive commercial proposals and creating mutually beneficial partnerships.
• Lead commercial discussions and negotiations, ensuring investment decisions deliver value, return on investment and long-term business growth.
• Use customer, market and performance insights to prioritise opportunities, develop territory plans, produce accurate forecasts and support effective decision-making.
• Monitor business performance and proactively address risks, challenges and growth opportunities to ensure delivery of objectives.
• Work collaboratively with internal stakeholders to successfully implement customer opportunities, share market insight and support wider business goals.
• Contribute positively to team performance through strong cross-functional working, knowledge sharing and a continuous improvement mindset.

Experience & Qualification Requirements:

Essential

• Strong communication and relationship-building skills.
• Commercial awareness and an interest in sales and business growth.
• Ability to influence and engage customers and stakeholders effectively.
• Strong planning, organisation and prioritisation skills.
• Ability to use data and insight to support decision-making.
• Self-motivated, resilient and results-focused.
• Proficient in Microsoft Office applications.
• Full UK Driving Licence.

Desirable

• Experience in sales, retail, hospitality, customer service or another customer-facing environment.
• Experience building customer or stakeholder relationships.
• Experience working towards targets or performance objectives.
• Experience using CRM or sales planning tools.
• Knowledge of the drinks, FMCG, hospitality or wholesale sectors.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.