CONSUMER EXPERIENCE EVENTS MANAGER

announces following job vacancy

Consumer Events Experience Manager

Department: Marketing

Location: Head Office

Asahi Europe & International (AEI) is part of Asahi Group Holdings (AGH), a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better.

Ursus is made with people, and we care about our people!

Role Overview:

The Consumer Events Experience Manager (CEEM) is responsible for designing and delivering impactful brand experiences through best-in-class consumer events and activations. The role ensures that all event strategies and executions are fully aligned with brand positioning, business objectives, and company standards, while driving strong consumer engagement, measurable brand impact, and continuous optimization through insights and innovation.

Responsibilities:

• Develop and implement event strategies aligned with brand objectives, positioning, and communication platforms
• Translate brand strategy into engaging consumer experiences and high-quality event executions
• Lead end-to-end planning, coordination, and delivery of brand activations and experiential events
• Manage event agencies and suppliers, ensuring creative excellence, operational efficiency, and full compliance with company policies
• Oversee events budgets (OPEX & CAPEX) and ensure accurate forecasting, tracking, and ROI measurement
• Ensure consistent brand identity, messaging, and quality standards across all event touchpoints
• Track and analyze event performance, consumer engagement, and brand impact
• Capture consumer insights and feedback to optimize future activations and support broader brand strategies
• Work cross-functionally with Brand, Trade Marketing, Procurement, Legal, Finance, and Events teams

Requirements:

Must have:

• University degree (preferably in Marketing, Communication, or related field)
• Minimum 4 years of experience in marketing and/or events management
• Strong expertise in consumer events, experiential marketing, and activation execution
• Solid understanding of the Romanian events market and agency landscape
• Proven project management skills in cross-functional and multi-stakeholder environments
• Excellent communication skills in English and Romanian
• Strong stakeholder management and influencing abilities
• Analytical mindset with the ability to track performance and translate data into actionable insights

Nice to Have

• Experience in FMCG, lifestyle, or premium brand environments
• Exposure to large-scale sponsorships, festivals, or complex multi-city activations
• Knowledge of event technology platforms and consumer engagement tools
• Experience working in regional or international matrix organizations
• Passion for creating memorable brand experiences and testing new experiential formats

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.