COUNTRY TAPSTER

Role Overview

As a Country Tapster, you will play a key role in driving excellence in draught beer service by developing and executing training programs for the Ursus Breweries Sales Force, with a strong focus on Perfect Serve and Draught Quality standards. You will be responsible for ensuring consistent and high-quality implementation of Perfect Serve practices—including proper draught pouring—in selected strategic locations and key brand or company events. Additionally, you will monitor and analyze performance drivers across sales channels, collaborating with internal teams to enhance draught execution and elevate the consumer experience.

Responsabilities

• Prepares the materials, the calendar and approves them with Sr. Channel Manager
• Prepares and delivers reports of training program;
• Monitors and manage the training & travel budgets
• Create a plan and approve it with Sr. Channel Manager; refresh it quarterly to ensure proper execution
• Support Ursus Breweries sales functions (trade representatives, draught technicians, trade marketing) for
• excellent execution in strategic customers
• Participate in key brand/company events as the official Tapste
• Monitors implementation of draught beer quality standards
• Collaborate with draught technicians and regional team (sales & trade marketing) to understand areas of
• improvements
• Generates analysis on draught execution to identify opportunities
• Monitor the implementation of brand in channel activations
• Providing analysis and reporting of allocated budget and recommend modification to increase efficiency

Requirements:

• Strong teamwork and collaboration skills, with the ability to work effectively across departments.
• Basic level of strategic thinking, decision-making, commercial awareness, and negotiation skills.
• Medium-level problem-solving abilities, with a proactive approach to identifying improvement areas.
• Excellent communication skills and a customer-oriented mindset.
• Willingness to travel frequently and represent the company at key brand events.
• Ability to manage budgets effectively and report on spending efficiency.
• Strong attention to detail and commitment to delivering high service standards.

Nice to Have:

• Previous experience in the beverage or hospitality industry, preferably with draught systems or bar operations.
• Public speaking or training delivery experience.
• Passion for beer culture and a good understanding of the brewing or serving process.
• Knowledge of trade marketing or sales operations in FMCG.  

  
  
  
  What we offer: 

  •Working for the Beer Industry Leader, where the passion for what we do, the friendships we develop and the growth opportunities we have are the main ingredients of our success 

  •Comprehensive Medical Subscription: Health coverage to keep you in good shape. 

  •Life Insurance: Peace of mind with a secure life insurance plan. 

  •Bonus for special events: Additional incentives for special life events. 

  •Annual Bonus Scheme: Reward for your contributions with an engaging bonus program. 

  •Access to Benefit Platform: A wide range of perks that you can tailor flexibly to your needs. 

  •Extensive Training & Development: Grow your skills with various training sessions and development programs. 

  •Wellbeing programs: Access to an Employee Assistance Program. 

  •Monthly beer quota 

  
  
  We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.