HEAD OF TRADE MARKETING

Head of Trade Marketing

Department: Sales

Location: HO

Asahi Breweries Europe Group is a leading brewing company with 128 years of heritage, offering premium brands like Pilsner Urquell and Asahi Super Dry across CEE.

Ursus Breweries is the largest beer producer in Romania. The brands in the Ursus Breweries portfolio are: URSUS, Timișoreana, Ciucaș, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, Asahi Super Dry. Ursus Breweries currently owns 3 breweries in Brasov, Buzau and Timisoara and a mini-brewery in Cluj-Napoca. Ursus Breweries is part of Asahi Europe & International. For more information about the company and its programs, please visit: www.ursus-breweries.ro and www.desprealcool.ro.

Ursus is made with people, and we care about our people!

Role Overview:

As Head of Trade Marketing, you will define and lead Ursus’s Trade Marketing strategy across channels, driving commercial excellence and alignment between Marketing, Sales, and external partners. This executive role focuses on leveraging consumer and shopper insights to build competitive advantage, optimize trade investments, and drive value creation across the full commercial value chain. You will inspire a high-performing team, shape long-term channel strategies, and lead transformational projects in one of the most dynamic categories within FMCG.

Responsibilities:

Strategic Leadership

• Set the vision and strategy for Trade Marketing, aligned with overall commercial and brand objectives
• Define channel roles and long-term strategies, ensuring portfolio coherence across routes to market
• Drive segmentation-led strategy across customer and channel dimensions

Business Value Creation

• Optimize trade investment and ROI across channels, balancing strategic priorities and profitability
• Identify profit pools, high-revenue occasions and drive category growth initiatives
• Build and approve annual channel plans in coordination with cross-functional stakeholders

Insight & Innovation

• Lead the insight-to-execution agenda across shopper, customer, and channel dynamics
• Foster a culture of data-driven decision-making and continuous learning
• Champion innovation in channel strategy, activation, and execution models

Execution Excellence

• Oversee execution of consumer and trade activations, POS/POP strategy, and customer-specific TSPs
• Lead internal and external stakeholder alignment, including BTL/digital agencies and key accounts
• Establish performance tracking and evaluation frameworks for trade activities

Team Leadership & Development

• Manage a medium-to-large team coach and empower senior managers
• Build internal talent pipelines and ensure ongoing development aligned with business goals
• Instil a high-performance culture, grounded in Asahi values

Requirements (must have):

• Minimum 5 years in a permanent senior leadership role within Sales or Marketing, ideally in FMCG
• Proven experience (min. 6 months) in Trade Marketing, Sales, or Marketing function (even as temporary/assignment)
• Direct experience managing teams of 10+ people
• Strong track record in strategy development, portfolio/channel planning, and budget ownership
• Solid expertise in working with BTL and digital agencies, POS/POP strategy, and supplier management
• Fluent in English
• Proficient in business tools and commercial planning systems

Requirements (nice to have):

• Extensive network and visibility within FMCG and advertising industries
• Strong external stakeholder management, including agencies, suppliers, and industry associations
• Experience in working with international or matrix organizations
• Valid driving license (B category)

What we offer:

• Working for the Beer Industry Leader, where the passion for what we do, the friendships we develop and the growth opportunities we have are the main ingredients of our success
• Comprehensive Medical Subscription: Health coverage to keep you in good shape.
• Life Insurance: Peace of mind with a secure life insurance plan.
• Bonus for special events: Additional incentives for special life events.
• Annual Bonus Scheme: Reward for your contributions with an engaging bonus program.
• Access to Benefit Platform: A wide range of perks that you can tailor flexibly to your needs.
• Extensive Training & Development: Grow your skills with various training sessions and development programs.
• Wellbeing programs: Access to an Employee Assistance Program.
• Monthly beer quota
• Company car

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, gender expression, race, ethnicity, sexual orientation, disabilities, religion, beliefs, citizenship, or national origin.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.