MODERN TRADE CHANNEL MANAGER

Asahi Breweries Europe Group is a leading brewing company with 128 years of heritage, offering premium brands like Pilsner Urquell and Asahi Super Dry across CEE.

Ursus Breweries is the largest beer producer in Romania. The brands in the Ursus Breweries portfolio are: URSUS, Timișoreana, Ciucaș, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, Asahi Super Dry. Ursus Breweries currently owns 3 breweries in Brasov, Buzau and Timisoara and a mini-brewery in Cluj-Napoca. Ursus Breweries is part of Asahi Europe & International. For more information about the company and its programs, please visit: www.ursus-breweries.ro and www.desprealcool.ro.

Ursus is made with people, and we care about our people!

Role Overview:
Contributes to the development of the MT channel strategy with input in the area of managed brands and ensuring its implementation, resource planning and annual budget building; develops specific channel programs, monitors and evaluates them in order to deliver the channel objectives within a 1 year horizon.

Responsibilities:

Build the performance analysis part of the brands you manage by documenting the start-stop-continue, opportunity prioritization matrix in order to support the 1-year goals and strategic tasks of the channel strategy:

• Transform channel/brand/competitor information into insights;
• Evaluate implemented activities and analyse market data (Nielsen, various research, Jumbo, sell-out data) in order to set program objectives;
• Participate in brand IAP sessions;
• Ensure IAP activities are passed through MSE and presented in Cycle Plan Meeting;
• Analyses data related to current level of investments in order to build BTL budget according to managed brands;
• Allocate resources following budget approval.

Develop specific programs and activities for MT customers for the brands in the Ursus Breweries portfolio in order to achieve profitability and market objectives:

• Based on the Annual Action Plan resulting from the IAP develop activities related to the managed brands that support their objectives;
• Following performance analysis at channel level, propose new activities that deliver the expected results;
• Work with KAM-iii in the development of customer specific projects that respond to their specific needs;
• Participate as representative of the Trade Marketing team in multi-functional projects;
• Send briefs to creative agencies (BTL) and do project management of projects resulting in activity developments (trade, consumer, POSMs, etc);
• Provides feedback and approves layouts, visuals, concepts, concepts, slogans, mechanics, awards, consumables, casting promoters within the projects he/she manages;
• Send the presentations of the activities he/she manages to the KAMs respectively field sales force to be used in their implementation;
• Coordinates the implementation of activities in order to achieve the set objectives;
• Evaluates and presents the results of the developed activities;
• Annually brief the POSM Development Manager in order to develop specific POSMs for the managed brands;
• Participates in Cycle Planning meetings.

Proposes and reports on budget management in order to deliver Ursus Breweries' profitability targets in the area of managed brands:

• On a quarterly basis, prepares the DME and free beer consumer budget review/rephasing for the brands managed based on performance, which is submitted to the Senior Trade Marketing Manager for approval;
• Manage BTL and free beer consumer budgets related to activities;
• Ensure budget execution in accordance with all company policies and procedures.

Work effectively with internal and external interfaces to deliver mutually beneficial solutions:

• Works with the KAM, Sr. KAM, KAE team collaborating and providing them with all the necessary information to develop & implement programs and activities;
• Work with the Marketing team on projects initiated by them to ensure trade related input;
• Collect regional sales input to develop projects that address retailers' regional issues;
• Work with the Finance department to evaluate trade activities and build business cases involving company investments;
• Actively contribute to building retailers' perception of trusted partner.

Requirements:

• Higher education;
• Experience in sales, trade marketing and/or marketing minimum 3 years;
• Fluent in English;
• PC operating knowledge: Microsoft Office.

What we offer:

• Working for the Beer Industry Leader, where the passion for what we do, the friendships we develop and the growth opportunities we have are the main ingredients of our success
• Comprehensive Medical Subscription: Health coverage to keep you in good shape.
• Life Insurance: Peace of mind with a secure life insurance plan.
• Bonus for special events: Additional incentives for special life events.
• Annual Bonus Scheme: Reward for your contributions with an engaging bonus program.
• Access to Benefit Platform: A wide range of perks that you can tailor flexibly to your needs.
• Extensive Training & Development: Grow your skills with various training sessions and development programs.
• Wellbeing programs: Access to an Employee Assistance Program.
• Monthly beer quota

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, gender expression, race, ethnicity, sexual orientation, disabilities, religion, beliefs, citizenship, or national origin.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.