ON PREMISE CHANNEL MANAGER

announces following job vacancy

On Premise Channel Manager

Department: Sales

Location: Head Office

Asahi Europe & International (AEI) is part of Asahi Group Holdings (AGH), a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better.

Ursus is made with people, and we care about our people!

Role Overview:

The On Premise Channel Manager is responsible for developing and implementing integrated activation plans for the On Premise & Events channel across the assigned brands. The role directly contributes to the achievement of commercial objectives through national programs, efficient resource management, and close cross-functional collaboration, having a significant impact on volume and profitability.

Responsibilities:

• Contribute to the development of integrated channel activation plans for assigned brands
• Coordinate the implementation of brand activities in the channel, in line with the approved IAP calendar
• Monitor activation performance (KPIs), identify barriers, and propose corrective actions
• Manage budgets and resources (ROI, MSE, DME, CAPEX, OPEX, free beer) to achieve short-term objectives
• Develop and manage national programs for the On Premise & Events channel
• Support the Senior On Premise Channel Manager in the IAP (Integrated Activity Planning) process
• Analyze brand performance in the channel and provide insights based on data, market trends, and competition
• Coordinate cross-functional workshops for brands in the portfolio
• Manage external agencies (BTL/ATL) from briefing to implementation
• Ensure compliance with internal processes (CPM, DME governance, responsible communication, procure-to-pay)
• Work closely with internal teams: Sales, Marketing, Insights, Supply Chain, Finance, Legal, Corporate Affairs

Requirements:

Must have:

• Fluent English; native-level Romanian
• Minimum 3 years of commercial experience in Trade Marketing, Sales, or Marketing & Innovation within a multinational company
• At least 1 year of experience in On Premise, with a strong understanding of channel specifics
• Strong cross-functional project management skills
• Solid knowledge of marketing fundamentals and the full marketing mix
• Ability to manage internal and external stakeholders effectively
• Strong analytical skills and results-oriented mindset (KPIs, brand performance)

Nice to Have

• Previous experience in a similar Channel or Trade Marketing Manager role
• Experience managing BTL/ATL agencies
• Experience managing large budgets (OPEX, CAPEX)
• Driving license (not mandatory)
• Exposure to global processes and corporate governance

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.