SENIOR MT CHANNEL MANAGER

Asahi Breweries Europe Group is a leading brewing company with 128 years of heritage, offering premium brands like Pilsner Urquell and Asahi Super Dry across CEE.

Ursus Breweries is the largest beer producer in Romania. The brands in the Ursus Breweries portfolio are: URSUS, Timișoreana, Ciucaș, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, Asahi Super Dry. Ursus Breweries currently owns 3 breweries in Brasov, Buzau and Timisoara and a mini-brewery in Cluj-Napoca. Ursus Breweries is part of Asahi Europe & International. For more information about the company and its programs, please visit: www.ursus-breweries.ro and www.desprealcool.ro.

Ursus is made with people, and we care about our people!

Role Overview:

Senior MT Channel Manager is a member of the commercial leadership team.

Provides strategic input, operational expertise and manages resources to deliver both short- and long-term business goals for OFF Premise MT, under the strategic pillars (Drink New, Drink Better, Category Anchor).

Provides leadership into Trade Marketing community talent and drives capability development.

Responsibilities:

• Drive insightfulness and market intelligence together with Insights team to provide fact based strategic inputs and decisions related to Modern Trade financial results (P&L);
• Responsible for the long-term portfolio execution at channel level and activity innovation (MTP) for the Modern Trade;
• Manage Trade Marketing Modern Trade team to build integrated commercial plans (IAP);
• Drive business acumen within Modern Trade teams. HO and regional, and assume shared accountability for channels evolution in terms of share and profitability;
• Manage and develop:
  • Operational Modern Trade related activities (activity creation, planning & communication, digital activations, innovative POSMs, shopper activations in line with brand strategies (channel metrics, ROI)
  • Investment strategy by customer & brand building guideline 
  • Integrated revenue and activation plan for Modern Trade channel by sub-channel and customer promo pay
  • category growth strategy at sub channel and customer level
  • agency relationships at a senior level to ensure creative and effective shopper marketing solutions (average+)
• Ensure compliance of all trade marketing outputs (alcohol policies);
• Build Trade Marketing capability and embed good principles of operational Trade Marketing within broad commercial team;
• Develop, coach and manage talent within Trade Marketing teams (yearly performance cycle, IDP, % HiPo).

Requirements:

• Fluent in English & Romanian;
• Broad 8+ years’ commercial experience in Trade Marketing and sales/marketing/innovation in a multi-national company;
• Minimum 2 years of experience in projects related to or involving Modern Trade (MT);
• Proven experience in managing and developing commercial talent
• Strong commercial and financial acumen, with proven ability to apply it effectively in day-to-day business activities.

What we offer:

• Working for the Beer Industry Leader, where the passion for what we do, the friendships we develop and the growth opportunities we have are the main ingredients of our success.
• Comprehensive Medical Subscription: Health coverage to keep you in good shape.
• Life Insurance: Peace of mind with a secure life insurance plan.
• Bonus for special events: Additional incentives for special life events.
• Annual Bonus Scheme: Reward for your contributions with an engaging bonus program.
• Access to Benefit Platform: A wide range of perks that you can tailor flexibly to your needs.
• Extensive Training & Development: Grow your skills with various training sessions and development programs.
• Wellbeing programs: Access to an Employee Assistance Program.
• Monthly beer quota.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, gender expression, race, ethnicity, sexual orientation, disabilities, religion, beliefs, citizenship, or national origin.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.