TRADE INSIGHTS SPECIALIST

Trade Insights Specialist

Department: Marketing

Location: Head Office

Asahi Europe & International (AEI) is part of Asahi Group Holdings (AGH), a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better.

Ursus is made with people, and we care about our people!

Role Overview:

The Trade Insights Specialist contributes to the Trade & Channel Insight agenda by building business knowledge and supporting faster, easier and more effective decision-making and strategy formulation for the local AEI business.
The role works closely with commercial functions to deliver actionable, data-driven insights that shape category, channel, and commercial strategies.

 Responsibilities:

Insight Generation & Commercial Support

• Deliver regular, objective analysis and insights to support day-to-day needs of Marketing, Sales, Revenue and Trade Marketing.
• Support the SP&I (Strategy, Planning & Insights) team in providing robust, consistent, insight-driven knowledge aligned with the business cycle.
• Contribute to Local Category Strategy development through Trade & Channel understanding.

Business Analysis & Strategic Inputs

• Provide data and insights for business reviews within the category structure.
• Contribute to market and category scenario modelling to support strategic reviews (in collaboration with relevant teams).
• Support the Innovation agenda with Trade & Channel inputs.

Planning & Methodology

• Contribute to local Trade & Channel insights for short- and mid-term planning processes, ensuring high-quality inputs into commercial plans.
• Support implementation of Trade & Channel insight methodologies, processes, tools, and research protocols.
• Support excellence in brand, business, and channel IAP planning, ensuring insights guide “where to play” and “how to win”.

Cross-functional Collaboration

• Collaborate effectively with local Marketing, Sales, Revenue and Trade Marketing teams

• Collaborate effectively with local and regional Insight teams for innovation support.
• Contribute to the local Corporate Affairs & Sustainability agenda with insight support for stakeholder messaging and category image management.

 Requirements (must have):

Education & Experience

• Master’s degree in a Commercial, Math, Finance, Sociology or Economics-related field.
• Minimum 3 years’ experience in an Insights or Data Analysis role.
• Minimum 1 year of experience supporting commercial strategy or category development through analytics.
• Experience working with large datasets, extracting insights, interpreting results objectively and formulating actionable recommendations.
• Experience collaborating with cross-functional teams.

Skills & Capabilities

• Strong analytical skills; ability to link multiple internal and external data sources.
• Ability to generate stable, actionable insights, grounded in strong market and category understanding.
• Proactive, results-driven, curious, resilient, and a strong team player.
• Confident presenter with excellent written and verbal communication skills.
• Advanced English level.

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.