COMMUNICATION & MEDIA STRATEGIST

COMMUNICATION & MEDIA STRATEGIST

🍻What will you do?

 As our Communication & Media Strategist, you will play a central role in shaping the success of Birra Peroni’s brands by leading impactful paid media, digital and communication initiatives that strengthen brand equity and enhance consumer engagement.You will act as a strategic partner to Brand Teams and Commercial functions, ensuring all paid media activities and communication projects are aligned with business and brand goals. As part of the Integrated Communication Team, you will contribute to end-to-end campaign development — from strategy and creative ideation to media execution — driving innovation, amplifying sponsorships and events, and ensuring excellence across channels, territories and touchpoints.

✔️ What will your tasks be?

• Manage and developing strong, effective partnerships with media agencies and external communication and creative partners
• Partner with Global & Local Brand Teams and commercial stakeholders to co-create distinctive communication platforms, translating brand strategies into compelling, media-ready creative executions both on National and Local level
• Drive digital innovation by leveraging first-party data, retail media, digital platforms and strategic partnerships to accelerate the transition toward more data-driven and consumer-centric marketing
• Building and maintaining relationships with key media owners, publishers, and digital partners to support strategic planning and maximize brand visibility
• Evolving and managing the integrated measurement framework, ensuring a holistic view across media, content and communication performance to generate actionable insights
• Contributing to the evolution of the consumer journey and touchpoint strategy, ensuring consistency and effectiveness across all stages and channels
• Overseeing agency delivery of plans and ensuring flawless, on-time execution of integrated media and communication projects
• Monitoring media, digital and content trends, proactively sharing insights, best practices and innovation opportunities with internal stakeholders
• Supporting the development of in-house marketing services (content, media, design) to improve operational efficiency and creative effectiveness
• Ensuring compliance with internal guidelines and external communication standards

👀 Who are we looking for

• You have a Master degree (Marketing, Communication or Business is a plus)
• You have 5-7 years of experience in paid media, digital marketing or communication roles
• You have experience managing media agencies, digital partners, publishers and creative agencies
• You have experience in FMCG/CPG or fast-paced consumer environments
• You have a strong understanding of media planning, buying, measurement and integrated marketing communication
• You have solid knowledge of the Italian communication and advertising ecosystem (offline and digital, platforms, tools, activation, measurement)
• You have strong ownership, autonomy and the ability to move fast and drive projects forward, working cross-functionally and influencing multiple stakeholders
• You combine analytical thinking with creativity and curiosity for consumer behavior and consumer touchpoints innovation

🔙 In Return We Offer

• Permanent contract
• Flexible way of working (option to work up to 11 days remotely, without set days)
• Cool new offices
• The opportunity to contribute to impactful projects
• A dynamic work experience in an international context and the chance to learn

📍 Where?

Our Milan Office or Rome Headquarter!

🌸 Environment That You Will find

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

💬 Next steps? 

• Our Talent Acquisition Team will assess your application and if you have what we’re looking for, you'll be contacted for an initial phone screen;  

• If we like what we hear, you’ll be invited to an interview with a member of the Talent Acquisition team and your future Manager!