MARKETING MANAGER CZ&SK

Do you possess strategic thinking, a strong passion for brands, and the determination to manage marketing projects that significantly impact the Czech and Slovak markets? We invite you to apply for the position of Marketing Manager for the Czech Republic & Slovakia at Plzeňský Prazdroj, the leader in the Czech beer industry. 

There are many reasons to choose a career at Prazdroj. We know that our employees are our wealth. We’ll support your potential, and you’ll become part of an environment where we inspire each other, grow together, and create products we truly enjoy. We are proud holders of the Equal Salary Certification, and fairness and transparency are core values for us. 

Your main contact will be me, Vera. During the selection process, you'll meet with Manager Francesca. We look forward to getting to know you! 

What is necessary for this position? 

• Proven track record in marketing, trade marketing at a senior level, preferably within FMCG. 

• Managing a portfolio of brands from end to end, on a local, and international level. 

• Ability to deal with complexity – good balance between strategic thinking and marketing excellence in execution. 

• Strong understanding of marketing principles, communication, and innovation. 

• People management experience. 

• Experience managing stakeholders across functions. 

• Analytical mindset with strong result orientation and project management skills. 

• Ability to independently lead campaigns and strategic initiatives. 

• Excellent communication, negotiation, and presentation skills. 

• Leadership skills, mentoring, and inspiring team development. 

What will you be working on? 

• Defining and driving the long-term strategy and positioning of assigned brands in line with the overall portfolio. 

• Developing and executing annual marketing plans to grow brand awareness and market share. 

• Leading the creative development and visual identity of local brands. 

• Collaborating closely with the Marketing Director to implement marketing strategies across both the Czech and Slovak markets. 

• Managing effective media strategies in cooperation with the Media Manager and media agency. 

• Identifying and developing opportunities with vendors for advertising, sponsorship, PR, and digital marketing. 

• Overseeing brand communication and ensuring consistency across all channels. 

• Managing brand budgets and profitability. 

• Leveraging consumer insights to shape brand positioning. 

• Representing brands internally and externally. 

What benefits will make you happy?  

• Annual bonus and salary review.  

• Company car even for private use.  

• 5 weeks of vacation + 2 extra regeneration days.  

• 2 paid volunteer days per year.  

• Flexible home office policy.  

• Shorter working hours – work only 7.5 hours per day.  

• With equal salary certification, you can be sure that your pay will be fair and equitable.    

• Pension savings contribution – 18,000 CZK per year for your retirement.  

• Cafeteria benefit system – choose from a wide variety of options (health, sports, culture, travel, etc.).   

• Lump sum meal vouchers. 

• Vouchers for purchasing Pilsner Urquell products to share with family and friends.  

• Lyra Wellbeing Assistance Program – get expert help in legal, financial, psychological, or health matters.  

• Support for parents returning early from parental leave.  

• Comprehensive learning & development program, including contributions to language courses. 

Ready to lead iconic brands loved by millions? 

If you're eager to take on a strategic role and help shape the future direction of our most iconic brands, don't hesitate to get in touch. 

Contact: Věra Karlová