ON PREMISE INVESTMENT MANAGER

Job Title:

ON Premise Investment Manager 

Department: Trade Marketing

Location: Bucharest

Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan.

Ursus Breweries is the largest beer producer in Romania and the market leader in the Romanian beer industry. The brands in the Ursus Breweries portfolio include: URSUS, Timișoreana, Ciucaș, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, and Asahi Super Dry.

Currently, Ursus Breweries operates three breweries located in Brașov, Buzău, and Timișoara, as well as a mini production facility in Cluj‑Napoca. Ursus Breweries is part of Asahi Europe & International.

For more information about the company and its programs, please visit: www.ursus-breweries.ro & www.desprealcool.ro

Role Overview:

As an ON Premise Investment Manager, you will play a key role in shaping and executing the investment strategy for the On Premise channel. You will be responsible for optimizing investment plans, managing CAPEX and OPEX resources, developing profitable partnership models, and driving channel growth through strategic insights and customer-focused initiatives. Working cross-functionally, you will collaborate with commercial, marketing, finance, and sales teams to maximize business performance and return on investment.

Responsibilities:

• Develop and continuously improve the investment strategy for the On Premise channel.
• Analyze market opportunities and profitability pools to identify growth opportunities by brand and customer segment.
• Build annual investment plans and negotiation guidelines for different customer typologies.
• Manage and optimize CAPEX, OPEX, CODB, and other channel investment resources in line with business objectives and financial principles.
• Develop investment proposals and business cases to support channel growth and profitability.
• Lead negotiations and investment packages for key customers and strategic partnerships.
• Identify and implement innovative projects that improve value extraction and channel performance.
• Generate and translate market insights into actionable customer value propositions and investment initiatives.
• Coordinate cross-functional stakeholders to ensure effective execution of channel strategies and standards.
• Monitor investment effectiveness, ensuring compliance with company processes, budget allocations, and ROI expectations.

Requirements:

Must have:

• Bachelor's degree in Business, Economics, Marketing or a related field
• Minimum 5 years of experience in Sales, Trade Marketing, Marketing, Category Management or Commercial functions
• Proven experience in developing and managing investment, commercial or channel strategies
• Strong financial acumen, with experience in budgeting, ROI analysis and financial reporting
• Strong analytical thinking and ability to turn insights into actionable business recommendations
• Project management experience, including coordination of cross-functional initiatives
• Experience working with multiple internal and external stakeholders
• Advanced English communication skills, both written and spoken
• Strong proficiency in MS Excel and business analysis tools

Nice to Have

• Experience in the FMCG, beverage, hospitality or retail industries
• Previous exposure to On Premise, Route-to-Market or Channel Development environments
• Experience managing CAPEX and OPEX budgets
• Knowledge of customer segmentation and customer value proposition (CVP) development
• Experience leading visibility, activation or investment projects across commercial channels
• Experience working in international or matrix organizations
• People management experience
• Understanding of commercial finance principles and investment effectiveness measurement
• Experience working with trade marketing agencies, event organizers or hospitality partners
• Familiarity with market research, consumer insights and profitability analysis

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.