SENIOR CREATIVE - COPY (IHA)

Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe, and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better.

Senior Creative, Copy (Inhouse Agency)

Location: PL | Hybrid

This Isn’t Just Copy. This Is Storytelling that Inspires.

Peroni Nastro Azzurro. Asahi Super Dry. Lech. Tyskie. Kozel. Grolsch. Pilsner Urquell. These aren’t just beers — they’re cultural icons.

To deliver better, more creative and effective ideas and campaigns, we are launching an innovative in-house agency to support our Global and Local Asahi brands. We’re seeking an exceptional Senior Creative, Copy / Idea Maker — a conceptual thinker and master of words who will shape ideas and copy that travel across markets and cultures.

As a key member of our creative team, you’ll lead the ideation and copywriting craft for our Polish portfolio (Tyskie, Żubr, Lech) and support international brands like Asahi Super Dry and Peroni. You’ll bring bold ideas to life across film, social, digital, CRM and beyond — collaborating with Senior Creative, Design and Digital peers to raise the creative bar in everything we do.

The right candidate will have a can-do mindset, thrive on creative collaboration, and bring curiosity, strategic thinking and linguistic mastery to every brief.

Role Purpose

Lead Poland’s copy and ideation agenda end-to-end, from brief to delivery. Set the standard for copy excellence, safeguard tone of voice, and ensure every asset is on-brand, on-time and optimized for performance.

What You’ll Be Responsible For

• Originate platform ideas and integrated campaigns across web, CRM, social, paid media, retail, experiential and film.
• Write clear, persuasive and culturally fluent copy in Polish and English, including headlines, scripts, body copy, UX microcopy and CRM content.
• Define and evolve brand tone of voice for Polish brands, ensuring consistency across all channels.
• Partner with Senior Creative, Digital on UX/UI and CRM deliverables to improve accessibility and performance.
• Adapt global ideas into Polish and craft English master copy where needed, ensuring cultural nuance and legal compliance.
• Present and defend creative rationale to senior stakeholders, incorporating feedback with clarity and confidence.

What You Bring to the Table

• 6+ years’ experience in top-tier in-house or agency environments creating integrated campaigns across social, digital and ATL.
• Portfolio showcasing conceptual thinking, long/short-form craft, and platform ideas that scale.
• Native or near-native Polish and excellent English (C1+).
• Experience defining tone of voice and leading copy in multi-stakeholder organizations.
• Familiarity with data-driven content optimization and A/B testing.
• Confident presenter and collaborator.
• Experience with premium or lifestyle brands preferred.

Why Join Us?

Forget what you think you know about in-house creative. This is not about playing it safe.
We’re building a bold, fast-moving creative team within one of the world’s most respected beer portfolios.

• Direct impact on global campaigns for iconic brands.
• Collaborative and entrepreneurial work environment.
• Competitive compensation and benefits.
• Opportunities for global travel and cultural immersion.
• Access to the agility of a startup within a global organization.

The Fine Print

Hybrid role: 2 days/week in our Warsaw office
Full-time position with competitive salary and benefits.

Company Overview

Asahi Europe & International (AEI) is part of Asahi Group Holdings, a global beer, spirits, soft drinks and food company listed on the Tokyo Stock Exchange. With over 10,000 employees across 19 production facilities in Europe, AEI manages world-class brands including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel — inspiring people around the world to drink better.

Functional Overview

Our in-house agency is transforming how we deliver creative, social and digital campaigns for Asahi’s global and local brands. With creative teams based in Italy, UK, Czechia, Netherlands and Poland, we’re redefining how FMCG brands build meaning and impact through creativity.

Diversity & Inclusion Statement

At Asahi Europe & International, we celebrate difference and support everyone to be true to who they are. Whoever you are and whatever your background, you can belong here — and shine as you are.

Ready to Make an Impact?

If you’re a conceptual storyteller with a passion for brand language and brave ideas, we’d love to hear from you.
Apply today and help us shape the voice of some of the world’s most iconic brands.