Brand Manager - Lech

Brand Manager - Lech

Location: Warsaw, Poland

We’re constantly creating extraordinary stories — and now you can help shape them! Join our Brand Marketing team and immerse yourself in the world of Lech.
If your head is full of ideas, you think strategically, and you want to make a real impact on the development of a strong brand – this might be the perfect role for you.

Your responsibilities:

• Co-create and execute the Lech brand development strategy, with a strong focus on marketing projects rooted in pop culture

• Develop short- and long-term brand plans in line with the company strategy

• Manage marketing projects across ATL and BTL, with particular attention to innovative initiatives

• Coordinate the work of creative, media, and event agencies to ensure consistency

• Analyze brand performance and project outcomes, including innovations and partnerships

• Create and implement a long-term partnership strategy to ensure Lech is present at key cultural events in Poland

• Manage the brand budget in line with the annual plan, including new initiatives

• Lead, develop, motivate, and inspire your team

Our expectations:

• You are passionate about brand marketing and constantly seek inspiration in this area

• You have at least 4 years of experience in brand marketing, including 2 years of independent brand management

• You have a strong understanding of the Polish market and consumers’ needs and preferences

• You’re a creative thinker with a knack for unconventional solutions

• You think strategically and can take a broad perspective on brand development

• You’re skilled at managing complex projects

• You have strong analytical skills and are comfortable working with data

• You are fluent in both Polish and English

We offer:

• The opportunity to build and grow Lech – one of the biggest FMCG brands in Poland, developed entirely by our local team

• The chance to lead exciting, complex projects and bring your ideas to life

• Career development opportunities within our company and an attractive training package (e.g., subsidies for courses, access to e-learning)

• Two paid days off per year for volunteering at a cause of your choice

• A benefits package, including a family medical plan (private healthcare), access to the MyBenefit platform, and additional life insurance

• A monthly beer allowance – a fresh supply of our beer (24 cans)

• A centrally located office in Warsaw (Emilii Plater 53)

• Flexible working hours and a hybrid work model (two days per week remote)

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