Brand Manager New Categories

Brand Manager – New Categories

Location: Warsaw

Responsibilities

• Co-create the strategy for a key brand within Kompania Piwowarska’s portfolio, followed by the plan and then execution

• Develop new products and expand the brand portfolio based on consumer needs (from the brief or idea to the final product on the store shelf)

• Collaborate and coordinate the work of creative and media agencies as well as internal partners (trade marketing, insights, sales)

• Manage marketing projects across ATL and BTL activities

• Analyze brand performance and evaluate the results of ongoing projects, including innovations and partnership initiatives

• Manage the brand budget in line with the annual plan, taking new initiatives into account

• Lead, develop, motivate, and inspire your team and those around you

Our Requirements

• Passion and enthusiasm for marketing – you’re always looking for something new, fresh, and exciting

• Minimum of 4 years of experience in brand marketing; ideally, you have already managed a brand independently

• Strong understanding of consumers, markets, and categories – you’re skilled at identifying consumer needs, analyzing trends, and drawing insights

• You follow pop culture trends and stay up to date with what’s happening in the world and online

• You’re creative, think outside the box, and are open to unconventional solutions

• You understand the digital world and are proficient in using digital communication tools

• You think strategically and can take a broad perspective on brand development

• You’re a team player with strong communication skills – because together we can achieve more

• You’re fluent in both Polish and English

• You can manage complex projects, processes, and cross-functional teams

What We Offer

• Participation in a major strategic brand project implemented entirely in Poland

• Broad opportunities to lead interesting and complex projects and to bring your own ideas and solutions to life

• Professional growth within our company and an attractive training package (including co-financing for courses and training programs, e-learning)

• Two paid days off per year for volunteering in an initiative of your choice

• A comprehensive benefits package, including family medical care (private healthcare), access to the MyBenefit platform, additional life insurance, and a company car

• A monthly beer allowance – a fresh supply of our beer (24 cans per month)

• An office in the heart of Warsaw (Emilii Plater 53)

• Flexible working hours and a hybrid work model (two days per week working from home)

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