BRAND MANAGER - KOZEL - INTERNATIONAL

We are seeking a passionate, experienced Global Brand Manager to lead and develop the global presence of Kozel brand, with aim to support it´s long-term success on international markets.  

Your main contact will be me, Recruiter Sabina. During the recruitment process, you'll meet with Manager Eva. We look forward to getting to know you! 

What will you be working on?   

• Manage the development and growth of Kozel brand to deliver commercial and strategic value in an international environment. Ensure consistency and success in markets. 

• Build strong relationships with stakeholders across the business. Understand local differences and support markets to manage the brand effectively through capability building and knowledge sharing and providing relevant brand assets to use.  

• Work closely with lead markets to align on portfolio strategy, business plans, route to market, and brand performance. Take a commercial, end-to-end approach to drive growth, develop brand assets, shopper tools, activation strategies for key occasions, and use retail media and customer data for tailored programs 

• Develop effective marketing communication and trade assets (including ATL, BTL, Digital, PR, Events, Trade materials, ) in partnership with agencies as part of a toolkit for markets to ensure consistent and successful global brand rollout.  

• Cooperate closely with local team to ensure synergies in developed materials 

• Ensure the timely provision of brand toolkit to service markets, providing advice where necessary and ensuring that the toolkit remains up to date. Leverage data & technology to amplify brand experience at scale. 

What would we need to find in your resume? 

• Strong understanding of brand strategy, positioning, and growth principles. 

• Ability to develop clear creative briefs and evaluate ideas for brand fit and impact. 

• Experience supporting creative campaigns across digital, media, and in-store touchpoints. 

• Strong analytical skills, using data and consumer insights to assess performance and identify growth opportunities. 

• Proven project-management skills, including coordinating timelines, budgets, and campaign delivery. 

• Experience collaborating with cross-functional teams, agencies, and external partners. 

• Understanding of media, production, and shopper activation. 

• Ability to translate strategic priorities into effective execution while keeping business and brand objectives in focus. 

What benefits will make you happy? 

• 5 weeks of vacation + 2 additional days for regeneration. 

• 2 paid days per year for volunteering activities. 

• Customized home office - 50:50 rule with the possibility of individual arrangement. 

• Flexible and reduced working hours - work 7.5 hours per day. 

• Annual bonus. 

• Pension savings contribution, or long-term investment product - 20,400 CZK annually. 

• Cafeteria benefit system - selection from a wide range of options (health, sports, culture, travel, and other areas). 

• Meal allowance - 105 CZK daily directly to your salary. / Subsidized meals directly on premises and our non-alcoholic beverages for free. 

• Vouchers for purchasing products from Prazdroj's portfolio for your enjoyment and your loved ones. 

• Lyra wellbeing assistance program for help in unexpected life situations (law, finance, psychology, health, and personal wellbeing). 

• Support for mothers or fathers returning early from parental leave. 

• Comprehensive education and development system, including contributions to language courses. 

• Prazdroj has an "open-door culture." Shortly after joining, you'll find that you won't have to navigate manuals alone. Colleagues will be there for you!