ON TRADE EVENTS & VENUES DEVELOPMENT MANAGER

Do you enjoy shaping large‑scale experiences, building strategic partnerships, and driving brand visibility where it truly matters — at major events, arenas, and high‑traffic venues?  Then join the "Prazdroj family", and work with us in the Sales team in a company that creates brands loved around the world. 

There are many reasons to choose a career at Prazdroj. We’ll support your potential, and you’ll become part of an environment where we inspire each other, grow together, and create products we truly enjoy.  

Your main contact will be me, Recruiter Sabina. During the recruitment process, you'll meet with Manager Jirka. We look forward to getting to know you! 

As our On Trade Events & Venues Development Manager, you will lead the nationwide strategy for key venues (arenas/halls) and large-scale events across the Czechia. Your mission will be to strengthen the competitiveness of our On Trade presence while maximizing brand and commercial value through smart, well‑managed financial and non‑financial investments — from commercial terms to onsite activation and brand visibility. 

What will be your daily work activities? 

In this role, your everyday work will focus on developing and managing partnerships with major events and key venues: 

• Defining and updating the strategy for big events and high‑traffic venues, choosing the right partners and priorities. 

• Evaluating where to invest — using clear criteria for commercial and brand value.  

• Negotiating partnership conditions with arenas, promoters, and event organizers. 

• Managing partner relationships, monitoring results, and identifying new opportunities. 

• Coordinating brand activation and onsite experience together with Marketing and agencies. 

• Measuring the success of partnerships and recommending improvements. 

• Working closely with Sales, Marketing, Finance, PR, Revenue Management, and Legal to ensure smooth execution. 

What would I need to find in your CV?    

• 5–8 years of experience in Sales/Key Accounts, commercial partnerships, event/venue management, or trade marketing (FMCG/HoReCa is a plus). 

• Strong negotiation skills and experience with complex, multi‑stakeholder partnerships. 

• Ability to build business cases and manage investment logic (ROI thinking). 

• Practical experience executing brand activations and collaborating with marketing/creative agencies. 

• Excellent communication and presentation skills; ability to influence stakeholders. 

• Fluent Czech/Slovak, and English (B2) for corporate communication and partner collaboration. 
   

What will give you extra points?    

• Hands‑on experience with large events, sponsorships, or venue partnerships. 

• Strong understanding of consumer engagement and brand visibility in live environments. 

• A blend of creativity, strategic mindset, and data‑driven thinking. 

What benefits will make you happy?  

• 5 weeks of vacation + 2 additional days for regeneration. 

• 2 paid days per year for volunteering activities. 

• Customized home office - 50:50 rule with the possibility of individual arrangement. 

• Flexible and reduced working hours - work 7.5 hours per day. 

• Annual bonus. 

• Company car. 

• Pension savings contribution, or long-term investment product - 20,400 CZK annually. 

• Cafeteria benefit system - selection from a wide range of options (health, sports, culture, travel, and other areas). 

• Meal allowance - 105 CZK daily directly to your salary. / Subsidized meals directly on premises and our non-alcoholic beverages for free. 

• Vouchers for purchasing products from Plzensky Prazdroj's portfolio for your enjoyment and your loved ones. 

• Lyra wellbeing assistance program for help in unexpected life situations (law, finance, psychology, health, and personal wellbeing). 

• Support for mothers or fathers returning early from parental leave. 

• Comprehensive education and development system, including contributions to language courses. 

• Friendly, informal, and open atmosphere. Plzensky Prazdroj has an "open-door culture." Shortly after joining, you'll find that you won't have to navigate manuals alone. Colleagues will be there for you! 

We are committed to nurturing a workplace where we celebrate and respect differences, and support everyone to be true to who they are! At Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.