ON TRADE MARKET DEVELOPMENT & STRATEGIC PARTNERSHIP MANAGER

Do you want to shape the future of the On Trade market in the Czechia? Are you driven by discovering new business opportunities, building strategic partnerships, and transforming insights into impactful actions? Then join the "Prazdroj family", and work with us in the Sales team in a company that creates brands loved around the world. 

There are many reasons to choose a career at Prazdroj. We’ll support your potential, and you’ll become part of an environment where we inspire each other, grow together, and create products we truly enjoy.  

Your main contact will be me, Recruiter Sabina. During the recruitment process, you'll meet with Manager Jirka. We look forward to getting to know you! 

As our On Trade Market Development & Strategic Partnership Manager, you’ll drive market development and build strategic partnerships within your assigned region. You will focus on three core areas: 

• Market and trend monitoring & expansion – identifying new concepts, premium experiences, fine dining, food & drinks innovations, and potential expansion of foreign on‑trade chains. 

• Trade thought leadership – increasing Prazdroj’s expert visibility in the HORECA environment and shaping the future of the category including represent us at conferences. 

• Collaboration with the “new generation” of customers – leveraging AI, data, and modern partnership models, with a special focus on visionary partners open to testing innovations. 

You will work cross‑functionally with internal teams and external partners to turn opportunities into real business and translate insights into concrete executions. 

What will be your daily work activities? 

• Scouting and evaluating trends in beer and broader food & beverage categories in CZ and abroad. 

• Monitoring expansion opportunities of foreign on‑trade concepts into the Czech market. 

• Translating insights into actionable recommendations for cooperation. 

• Preparing and sharing regular trend reports & ad‑hoc insights. 

• Identifying and leading pilot projects with visionary partners. 

• Designing consumer‑experience concepts, loyalty programs, premium experience projects, and data/AI‑driven initiatives. 

• Co‑creating and delivering a plan for expert presence at conferences, panels, and industry events. 

• Preparing expert content with Marketing/PR for Prazdroj’s professional visibility. 

• Leading cross‑functional initiatives in the region and coordinating key stakeholders. 

• Setting success metrics, evaluating performance, and scaling successful initiatives. 

• Sharing results with leadership and the Key Accounts team. 

What would I need to find in your CV?   

• 5+ years of experience in Sales / Key Accounts / Business Development / Trade Marketing or Commercial Partnerships (FMCG or HoReCa is a plus). 

• Ability to combine strategy and execution, including project management across teams. 

• Strong analytical thinking and experience transforming insights into actions. 

• Excellent communication and presentation skills (internally & externally). 

• Demonstrated ability to build partnerships and negotiate. 

• Fluent Czech/Slovak, and English (B2) for corporate environment and external partners. 

What will give you extra points?   

• Experience working with data & business cases. 

• Understanding of the On Trade market, gastronomy concepts, premium experiences, or consumer behaviour. 

• Experience in innovative, data‑driven or AI‑related projects. 

What benefits will make you happy?  

• 5 weeks of vacation + 2 additional days for regeneration. 

• 2 paid days per year for volunteering activities. 

• Customized home office - 50:50 rule with the possibility of individual arrangement. 

• Flexible and reduced working hours - work 7.5 hours per day. 

• Annual bonus. 

• Company car. 

• Pension savings contribution, or long-term investment product - 20,400 CZK annually. 

• Cafeteria benefit system - selection from a wide range of options (health, sports, culture, travel, and other areas). 

• Meal allowance - 105 CZK daily directly to your salary. / Subsidized meals directly on premises and our non-alcoholic beverages for free. 

• Vouchers for purchasing products from Plzensky Prazdroj's portfolio for your enjoyment and your loved ones. 

• Lyra wellbeing assistance program for help in unexpected life situations (law, finance, psychology, health, and personal wellbeing). 

• Support for mothers or fathers returning early from parental leave. 

• Comprehensive education and development system, including contributions to language courses. 

• Plzensky Prazdroj has an "open-door culture." Shortly after joining, you'll find that you won't have to navigate manuals alone. Colleagues will be there for you! 

We are committed to nurturing a workplace where we celebrate and respect differences, and support everyone to be true to who they are! At Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.