SALES DIRECTOR - OFF TRADE - G21

We are looking for an experienced and inspiring leader who will shape our Off-Trade strategy and drive sustainable growth across our business. 

If you combine strategic thinking with strong commercial leadership and enjoy working in a dynamic FMCG environment, this role offers a unique opportunity to make a real impact. 

About the role 

As OFF Trade Director, you will lead the development and execution of the OFF Trade strategy to ensure long-term business performance and sustainable growth. You will be responsible for defining commercial direction, strengthening key partnerships, and leading high-performing teams to deliver ambitious sales and profitability targets. 

You will play a key role in shaping our commercial future, collaborating across Sales, Marketing, Finance, Strategy & Insights, and Corporate Affairs while representing the company externally with key stakeholders and partners. 

What you will be responsible for 

• Developing and delivering the long-term OFF Trade strategy aligned with company objectives  

• Leading sales performance across the OFF Trade channel, including Key Accounts relationships  

• Driving category strategy, profitability, market share growth, and waste reduction targets  

• Implementing sales policies, commercial tactics, and strategic decisions  

• Full ownership of sales planning, budgeting, investments, and cost management  

• Leading and developing teams of Key Account Managers and field sales teams, ensuring succession planning  

• Managing operations across 10 depots and a broad product portfolio  

• Supporting new product and packaging launches to market  

• Defining pricing and promotional strategies in close cooperation with Marketing, Finance, and Revenue teams  

• Developing efficient sales processes and contributing to company-wide strategic projects  

• Monitoring market trends and contributing to marketing strategy development 

• Supporting and enhancing the company’s reputation on domestic and export markets  

Must have 

• University degree in Business, Economics, or Management  

• Minimum 7 years of leadership experience, including people and team management  

• At least 5 years of FMCG commercial experience (Sales, Marketing, or Trade Marketing)  

• Proven Key Account Management experience  

• Strong strategic thinking combined with execution excellence    

• Strong commercial and financial acumen  

• Experience developing and implementing sales strategies  

• Fluent English and the local language, Czech/Slovak (spoken and written)  

Nice to have 

• Experience in beverage or highly competitive FMCG categories  

• Knowledge of trade & brand marketing principles  

• Understanding of legislation and market regulatory environment  

• Experience with SAP BW / EBP systems  

• Project management experience  

• Advanced analytical and presentation skills  

What do we offer? 

• Company car also for private use. 

• Cafeteria benefits system – a wide range of options in health, sports, culture, travel, and more. 

• 5 weeks of vacation + 2 additional regeneration days. 

• Contribution to pension savings of CZK 20,400 per year. 

• Annual bonus based on position and performance. 

• Vouchers for products from the Plzeňský Prazdroj portfolio – for you and your loved ones. 

• Subsidized meals or meal vouchers. 

• Referral bonus for recommending a new colleague. 

• Lyra program – support in challenging life situations (legal, financial, health, psychological). 

• Discounted offers from business partners (mobile tariffs, electronics, hotels, etc.). 

• Contribution upon return from parental leave – up to CZK 10,000 per month (up to CZK 120,000 per year). 

• Home office option based on a 50:50 model with individual adjustment. 

• Development of managerial skills through the Leadership Skills Development program. 

• 2 paid volunteer days per year. 

We are committed to nurturing a workplace where we celebrate and respect differences, and support everyone to be true to who they are! At Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.