SENIOR BRAND MANAGER CZ/SK - FRISCO, CAPTAIN JACK, PNA, PROUD

Do you want to shape the future of iconic brands and lead strategic marketing initiatives? Are you passionate about building strong brand identities and driving growth in a dynamic FMCG environment? Then join the Brand Marketing team in a company that creates brands loved around the world. 

There are many reasons to choose a career at Prazdroj. We know that our employees are our wealth. We’ll support your potential, and you’ll become part of an environment where we inspire each other, grow together, and create products we truly enjoy.  

Your main contact will be me, Recruiter Sabina. During the recruitment process, you'll meet with Manager Francesca. We look forward to getting to know you! 

As a Senior Brand Manager, you will be responsible for managing four brands (Frisco, Captain Jack, PNA, Proud) across all sales channels in the Czech and Slovak markets. Your mission will be to develop and execute brand strategies that strengthen positioning, deliver growth, and create meaningful connections with consumers. 

What will you be working on? 

• Develop and execute a long-term brand strategy and positioning framework that delivers sustainable share growth in both CZ and SK. 

• Lead the 360° marketing plan: ATL, BTL, digital, social media, influencer partnerships, events, PR, and sponsorships. 

• Drive new product development in collaboration with the Innovation team: from ideation and concept testing to launch and post-launch evaluation. 

• Monitor brand performance through KPIs (market share, brand health, ROI, engagement metrics) and recommend corrective actions. 

• Managing relationships with internal stakeholders and external partners to maximize synergies. 

• Partner with Commercial Excellence to craft shopper programs and in-store experiences for On-Trade and Off-Trade. 

• Manage the brand P&L: budget allocation, forecasting, and tracking to meet financial targets. 

• Steer agency partners (creative, media, digital) to ensure on-brief, on-time, on-budget delivery. 

• Leading and developing a team of 3 direct reports: goal setting, coaching, performance reviews, and career development. 

What would I need to find in your resume?   

• University degree (Master’s level preferred). 

• 7+ years of experience in brand marketing / trade marketing / sales (FMCG). 

• Proven experience in brand building, strategic marketing, and project management. 

• Strong analytical and numerical skills: comfortable with data analysis, forecasting, and business cases. 

• Strong analytical skills, financial acumen, and ability to prioritize. 

• Excellent communication, negotiation, and presentation skills. 

• Experience in leading teams and working with senior stakeholders. 

• Good people management skills and excellent project management capabilities, with experience managing multiple strategic initiatives. 

• Proven track record in brand strategy, portfolio architecture, and P&L management. 

• Advanced knowledge of MS Office (Excel, PowerPoint). 

• Creative mindset with a flair for developing original, impactful campaigns. 

• Fluent Czech, or Slovak, and English (spoken and written). 

• Driver’s license B. 

What benefits will make you happy?  

• 5 weeks of vacation + 2 additional days for regeneration. 

• 2 paid days per year for volunteering activities. 

• Customized home office - 50:50 rule with the possibility of individual arrangement. 

• Flexible and reduced working hours - work 7.5 hours per day. 

• Annual bonus. 

• Pension savings contribution, or long-term investment product - 20,400 CZK annually. 

• Cafeteria benefit system - selection from a wide range of options (health, sports, culture, travel, and other areas). 

• Meal allowance - 105 CZK daily directly to your salary. / Subsidized meals directly on premises and our non-alcoholic beverages for free. 

• Vouchers for purchasing products from Pilsner Urquell's portfolio for your enjoyment and your loved ones. 

• Lyra wellbeing assistance program for help in unexpected life situations (law, finance, psychology, health, and personal wellbeing). 

• Support for mothers or fathers returning early from parental leave. 

• Comprehensive education and development system, including contributions to language courses. 

• Friendly, informal, and open atmosphere. Plzensky Prazdroj has an "open-door culture." Shortly after joining, you'll find that you won't have to navigate manuals alone. Colleagues will be there for you! 

Are you interested? Let us know about yourself! 

We are committed to nurturing a workplace where we celebrate and respect differences, and support everyone to be true to who they are! At Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.