BRAND MANAGER - PERONI NASTRO AZZURRO

Pay Range: $87,840.00 - $109,800.00

Asahi Canada – Brand Manager – Peroni Nastro Azzurro

Company Vision

Asahi Canada’s vision is to become an International Premium Beer powerhouse.  We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do.  Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients.  Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Meantime London Pale Ale, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr.   

Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalisation. Asahi Canada broadly operates on a stand-alone basis. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings.  

Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission. 

Key Purpose Statement

As the world’s number one Italian beer with strong growth ambitions in Canada, the Brand Manager, Peroni Nastro Azzurro, works closely with the Senior Marketing Manager, Global Brands to translate global brand strategy into locally relevant plans and lead their delivery in the Canadian market.

As the day-to-day brand lead, you will act as the custodian of Peroni Nastro Azzurro in Canada, ensuring all activity reflects premium brand standards while contributing to the delivery of ambitious growth targets across key brand and commercial metrics including awareness, volume, distribution, and market share.

We have big ambitions for Peroni Nastro Azzurro in Canada and are looking for someone with the drive and experience to take the brand to the next stage.

Key Responsibilities:

• Lead the development and delivery of the annual brand plan (IAP), translating global brand strategies into actionable, locally relevant programs aligned to Canadian market needs
• Own day-to-day management of the brand plan, ensuring delivery against priorities, timelines and KPIs
• Lead the development of integrated campaigns across Media, PR, Experiential, and Sponsorships, ensuring alignment with brand strategy and objectives
• Lead brand agency partners to deliver insight-driven, high-impact campaigns aligned to brand strategy, timelines and budgets
• Partner with Trade Marketing and Sales to translate brand plans into effective in-market programs that drive distribution, visibility and ROS - ensuring strong alignment between brand priorities and commercial objectives across On and Off Trade
• Work closely with Global Brand teams to align on strategy and share market insights
• Manage brand budgets and track performance, ensuring efficient investment and continuous optimization
• Monitor brand and campaign performance, identifying opportunities to optimize and improve effectiveness
• Leverage consumer and cultural insights to inform strategy and ensure continued brand relevance
• Act as the custodian of the brand in Canada, ensuring consistency and quality across all consumer and customer touchpoints

Key attributes of the successful person

• Strong sense of ownership and accountability, with the ability to take the lead on projects and deliver results
• Collaborative and team-oriented, contributing positively to the team environment
• Naturally curious, with a strong awareness of consumer, cultural, and market trends
• Proactive self-starter, able to take initiative and move work forward while working collaboratively with stakeholders
• Commercially minded, with an understanding of how decisions impact overall business performance
• Strong organizational and prioritization skills, with the ability to manage multiple priorities and focus on high-impact initiatives
• Effective communicator, able to build alignment and work collaboratively with cross-functional and global stakeholders
• Comfortable contributing in discussions and leading conversations within their area of responsibility, asking questions and providing constructive input
• Strong attention to detail, with a high standard for quality and consistency
• Able to manage changing priorities and complexity, maintaining structure and clarity in projects
• Strong creative judgment, with the ability to evaluate work and provide clear, constructive feedback to elevate output

KEY CAPABILITIES REQUIRED

• University degree in Marketing or a related field preferred
• 5-7 years of brand management experience in FMCG and/or alcoholic beverages, with responsibility for managing a brand at a national level
• Experience working on global brands is preferred, with the ability to translate brand strategies into locally relevant plans
• Experience developing and delivering integrated marketing campaigns, with a focus on media, PR, and upper-funnel brand-building activity
• Experience working cross-functionally with commercial teams, including Sales and Trade Marketing; experience with global teams is an asset
• Experience managing agency partners (creative, media, PR) to deliver campaigns
• Strong understanding of media and communications planning within the Canadian market
• Proven ability to manage multiple projects and stakeholders, delivering initiatives end-to-end
• Previous beverage or premium brand experience is an asset
• Bilingual (French & English) candidates preferred
• Based in Toronto (65 Heward Avenue), with travel within Canada and occasional international travel required

ASAHI BEHAVIOURS – strong individually, stronger together 

• Committed – we do what we say we will do 
• Cooperative – we are stronger when we work together 
• Curious – we are open minded and discover better ways 
• Bold – we are clear and decisive in whatever we do 
• Empowering – I bring out the best in my people 

We appreciate and review all applications but contact only those applicants who best fit our requirements.

Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.