SENIOR MARKETING MANAGER - GLOBAL BRANDS

Pay Range: $104.000,00 - $130.000,00

Company Vision

Asahi Canada’s vision is to become an International Premium Beer powerhouse.  We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do.  Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients.  Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Meantime London Pale Ale, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr.   

Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalisation. Asahi Canada broadly operates on a stand-alone basis. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings.  

Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission. 

Key Purpose Statement

The Senior Marketing Manager, Global Brands, leads the strategic direction and performance of Asahi Canada’s priority global brands – Peroni Nastro Azzurro, the world’s #1 Italian beer, and Asahi Super Dry, Japan’s #1 beer – two globally iconic brands with significant untapped potential in Canada. As portfolio lead, this role sets the end-to-end brand agenda, defining the growth ambition, establishing clear priorities, and translating global brand frameworks into locally resonant, insight-led strategies that build long-term brand equity and deliver commercial results.

In doing so, this role shapes strategic priorities across key consumer and customer touchpoints, partnering with Sales and Trade Marketing to ensure high-impact, aligned execution in market while maintaining brand integrity and commercial performance. It also leads and develops a high-performing team and collaborates closely with Global teams to unlock growth opportunities and scale impact. With accountability for ambitious growth targets, this is a highly visible role driving the next phase of growth for Asahi Canada’s premium portfolio.

Key Responsibilities:

• Set the strategic direction for the global brands portfolio (Peroni Nastro Azzurro and Asahi Super Dry), translating global frameworks into locally relevant strategies that reflect Canadian market realities, ensuring clear positioning and growth plans
• Lead and develop a team of Brand Managers, establishing clear ownership of their brands and accountability for end-to-end brand delivery, from strategy through execution and performance
• Lead the development of annual plans (IAP) in partnership with Trade Marketing and Sales, setting direction across brand, media, partnerships, innovation, and consumer and customer programs
• Set the strategic direction for ATL plans, partnerships, and sponsorships, ensuring they reinforce brand positioning and deliver against brand and business objectives
• Own the strategic direction of media and PR, leading planning and overseeing execution through internal teams and agency partners to deliver high-impact campaigns that build brand equity and drive awareness
• Own brand performance and P&L delivery, ensuring alignment between marketing investment, forecasting, and commercial outcomes
• Own budget allocation, agency ecosystem, and marketing effectiveness, ensuring plans are optimized, compliant, and delivering measurable ROI
• Lead cross-functional and global alignment, ensuring Canada plans, priorities, and investments are clearly represented and executed
• Partner day-to-day with Trade Marketing to land plans in market, ensuring strong execution across distribution, visibility, ROS, and consumer/customer activation

Key attributes of the successful person

• Strong leadership presence, with the ability to influence and align senior stakeholders and cross-functional teams
• Clear and compelling communicator, able to distill complex ideas into clear, compelling narratives that drive alignment and action
• Highly strategic with strong brand and commercial acumen, able to translate brand strategy into long-term growth and sustained business impact
• High level of ownership and autonomy, proactively setting direction, anticipating challenges, and driving initiatives forward
• Proven ability to lead through complexity and ambiguity, bringing structure, clarity, and focus to evolving priorities
• Collaborative and team-oriented, able to integrate perspectives across Marketing, Sales, Trade, PR, and Global teams to deliver cohesive plans
• Decisive and solutions-oriented, with strong judgment and the ability to make informed decisions and drive progress despite ambiguity or incomplete information
• Results-driven, focused on high-impact initiatives that deliver both short-term performance and long-term brand equity
• Strong creative and executional judgment, with a high bar for quality and the ability to elevate output
• Invested in developing others and contributing to a high-performing team environment through coaching, feedback, and leadership by example
• Authentic and personable leader, who builds strong relationships, fosters a positive team environment, and balances high performance with a sense of energy and enjoyment in the work
• Naturally curious, with a strong pulse on consumer insights, cultural trends, and market dynamics, and the ability to translate these into action

KEY CAPABILITIES REQUIRED

• 8–10+ years of progressive marketing experience in FMCG and/or alcoholic beverages, including leadership of national or multi-market brands
• Proven track record of owning and growing complex, high-priority brand portfolios, with accountability for key business metrics (e.g., volume, revenue, market share, brand funnels and equity)
• Strong strategic leadership across end-to-end brand development and execution, including annual planning, budget management, and integrated commercial planning
• Expertise in full-funnel media and communications strategy, with the ability to align global brand direction with local market needs
• Proven ability to lead and influence cross-functional teams and senior stakeholders across Marketing, Sales, Finance, and agency partners
• Experience working with global and/or regional teams at a national level, with the ability to both shape and translate brand strategy across markets
• Demonstrated leadership of teams through direct management and cross-functional influence, driving alignment, accountability, and results
• Highly self-driven and resilient, with strong problem-solving skills and the ability to operate in fast-paced, high-visibility environments
• Travel within Canada and some international travel required
• Based in Toronto (65 Heward Avenue)

ASAHI BEHAVIOURS – strong individually, stronger together 

• Committed – we do what we say we will do 
• Cooperative – we are stronger when we work together 
• Curious – we are open minded and discover better ways 
• Bold – we are clear and decisive in whatever we do 
• Empowering – I bring out the best in my people 

We appreciate and review all applications but contact only those applicants who best fit our requirements.

Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.