Are you passionate about driving digital maturity and helping brands succeed in an evolving digital world? 
Do you thrive on connecting strategy with execution, enabling brand teams to reach consumers effectively through social, influencer, activations, data, and web? If so, we invite you to join our Integrated Marketing Communications team at Plzeňský Prazdroj, the leader in the Czech beer industry.

Your responsibilities

• Acting as a digital center of excellence for our brand teams, consulting on the optimal use of digital channels including paid media, social media, influencer marketing, web, and emerging platforms.

• Helping brand teams translate brand objectives into comprehensive 360° digital briefs in cooperation with media, creative, and in-house agency partners.

• Leading capability building across the organization, developing knowledge and tools in cooperation with internal and external partners.

• Driving data-informed marketing by integrating analytics, KPIs, and digital funnel tracking into campaign planning and reporting.

• Overseeing the coordination of web assets (microsites, landing pages, competitions, etc.), ensuring functionality, UX, timelines, and compliance with GDPR/legal requirements.

• Managing digital activations and consumer engagement tools such as competitions, QR codes, or interactive formats — including backend and technical setup.

• Serving as the OneCMS system gatekeeper for CZ/SK, coordinating governance, requirements, and communication with stakeholders.

• Acting as a strategic partner to the ComEx team in shaping long-term digital vision and infrastructure, including dark market readiness.

• Supporting the adoption of new tools and methodologies (social listening, AI integration, share of voice tracking) across the company.

Qualifications

• 3–5+ years of experience in digital marketing, strategy, or digital consulting.

• Proven track record of successful development and execution of digital campaigns.

• Fluent English (written & spoken); Czech or Slovak is a strong advantage.

• Strong analytical skills, able to interpret data and drive insights.

• Creative and strategic thinker with strong communication and presentation skills.

• University degree in a relevant field.

• Class B Driver’s License

Nice to have:

• Previous experience driving innovation and with digital marketing in an FMCG or similar company.

• Experience working with Salesforce Marketing Cloud

What Benefits Will Make You Happy? 

• Annual bonus and salary review. 
• Company car even for private use. 
• 5 weeks of vacation + 2 extra regeneration days. 
• 2 paid volunteer days per year. 
• Flexible home office policy. 
• Shorter working hours – work only 7.5 hours per day. 
• With equal salary certification , you can be sure that your pay will be fair and equitable.   
• Pension savings contribution – 18,000 CZK per year for your retirement. 
• Cafeteria benefit system – choose from a wide variety of options (health, sports, culture, travel, etc.).  
• Subsidized meals on-site - on average 40 CZK per one meal and free non-alcoholic beverages at work. 
• Vouchers for purchasing Pilsner Urquell products to share with family and friends. 
• Lyra Wellbeing Assistance Program – get expert help in legal, financial, psychological, or health matters. 
• Support for parents returning early from parental leave. 
• Comprehensive learning & development program, including contributions to language courses. 

🚀 Ready to make an impact?

If you’re ready to lead the digital agenda and shape the future of how our brands connect with consumers, we want to hear from you! 💌
Join us at Plzeňský Prazdroj and be a key player in driving digital transformation in the FMCG sector. 🌟

Contact:

Iva Vorlíková

V Prazdroji věříme, že rozdílnost je to, co nás spojuje a dělá naši společnost lepší. Podpoříme Tvoji jedinečnost a dáme Ti prostor u nás zazářit.